It means that your entire speechwriting process will focus on something you find important and that you can present this information to people who stand to benefit from your speech. Starting with a topic you are already interested in will likely make writing and presenting your speech a more enjoyable and meaningful experience. David Zarefsky also identifies brainstorming as a way to develop speech topics, a strategy that can be helpful if the questions listed in the textbox did not yield an appropriate or interesting topic. The most important work that these questions do is to locate topics within your pre-existing sphere of knowledge and interest. There are other questions you might ask yourself, too, but these should lead you to at least a few topical choices. See the textbox entitled “Questions for Selecting a Topic” for a few questions that will help you choose a topic. Perhaps the simplest way to find a topic is to ask yourself a few questions. On the contrary, opportunities abound for those interested in engaging speech as a tool for change. More importantly, they speak when there is an opportunity to change a university policy or to alter the way students think or behave in relation to a particular event on campus.īut you need not run for president or student government in order to give a meaningful speech.
In either case, it is the situation that makes their speeches appropriate and useful for their audience of students and university employees. Student government leaders, for example, speak or write to other students when their campus is facing tuition or fee increases, or when students have achieved something spectacular, like lobbying campus administrators for lower student fees and succeeding. Put simply, the rhetorical situation is the combination of factors that make speeches and other discourse meaningful and a useful way to change the way something is. Rhetorical theorist Lloyd Bitzer describes this as the rhetorical situation. In other words, their campaign for presidency, and its many related events, necessitates the creation of various speeches. When one of the candidates realizes he or she will not be successful, the particular circumstances change and the person must craft different kinds of speeches-a concession speech, for example. For instance, presidential candidates craft short policy speeches that can be employed during debates, interviews, or town hall meetings during campaign seasons. This is because all speeches are brought into existence as a result of circumstances, the multiplicity of activities going on at any one given moment in a particular place.
The most common way that speakers discover topics is by simply observing what is happening around them-at their school, in their local government, or around the world. Generally, speakers focus on one or more interrelated topics-relatively broad concepts, ideas, or problems that are relevant for particular audiences.
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