While searches of 1, 2 and 3 words have a relatively low CTR, CTR appears to increase significantly for searches of at least 4 words. While these keywords can generate you 50% or more traffic, many of them will be one-time traffic for you because of highly targeted customers who are looking for the specific product so they know the exact name or at least it’s part. Fewer people bidding on them because it is really complicated to find them manually at first and then create & optimize them. Long-tails have less competition so the prices per click are lower than any other short-tail keywords (organic keywords).
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Till today we developed three world’s unique solutions how to get much more eligible product keywords than any other competitive app in the world! Cost per Click (CPC) ProsĪs I said above. Long-tails are significant to product advertising so it is one big science to create really good and eligible long-tails.īlueWinston is working on many features how to get eligible long-tail keywords. Long-tail phrases have often a problem with low search volume. Therefore we highly focus on creating unique product long-tail keywords via the BlueWinston app. Pay Per Click campaign in Google search with hundreds of long-tail keywords can be a very good source of additional traffic with specific customers who are willing to buy your products or services. Searches of 5 or more words account for almost 25% of all impressions. Provide a great opportunity to connect with customers which is generally not being taken by the majority of advertisers. Over the course of this article, you’ll see exactly how search volume, CTR, CPCs, average position, conversion rate, and CPA differs for searches containing different numbers of words, and how long-tail keywords can benefit your business immensely. These significant facts lead to very profitable advertising (lower cost per acquisition (CPA)).Customers who are using long-tail keywords are often further along in the buying cycle and again more willing to buy (higher conversion rate).Long-tail keywords are more specific and customers are highly targeted and more willing to buy (higher CTR, higher Quality Score, less inappropriate search terms).Long-tail keywords have less competition then short-tail (brand) keywords ( higher click-through rate (CTR), lower cost per click (CPC)).Long-tail keywords have significant search volume (quite high impressions).Theory about long-tail keywords goes like: There are many rumors about if long-tail keywords are better than short-tail keywords or not! Whole app is working only with Long-tail keywords.
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